Blogging on blogging (an exception to my rule)
A lot of blogs consist of posts about blogging, other blogs, other bloggers. Sure, it’s an interesting development we see, and now that traditional media has taken up the hype we might see an increase in the number of readers. But are the readers interested in meta information about blogging, if they are not bloggers themselves?
I think the blogging world needs to concentrate on delivering real content if it’s ever going to reach the masses.
Mainly I’m talking about Swedish blogs here – the situation is somewhat different in the States.
If you look at the top list of most read blog posts at a place like intressant.se, quite a few of them is usually about blogging. It’s only proof that the blogging community is just that – a community of bloggers. To become big we also need readers who might not be intrested in blogging themselves, but who find blogs a good enough source of information, news, entertainment etc.
My own writing on this page has always – it’s been eight years now, the site as such ten – been of a rather private nature. That excludes the masses, but I’m not writing to get a big audience, but because it’s something I enjoy doing. I don’t care to lable it. Some might call it a blog, others a diary.
I have made an active choice not to write about blogging, because of the reasons mentioned above. This post is the exception, and it’s only triggered because I got an invitation to take part in a debate about blogging and the media at Bloggforum next Saturday. Also with Helle’s and Lotta’s blogs along with the blogs on other news sites I’ve read a lot of pretty hard judgements on traditional media. To me it looks like people perceive traditional media bloggers as a threat. Why not look at it the other way, as a proof that the phenomenon of blogging is so big that traditional media can no longer ignore it. It’s our joint success story.
There, no more talk of blogging now. There are forums and mailing lists for that.
Archived comments from my old publishing system:
Jinge from .se writes:
But Lotta… Intressant.se censur some blogs. Didn´t U know that?
M-o-m: 4 – 2005-5-19 11:58Lotta from Stockholm writes:
Nope, I didn’t. Did they kick you out? :)
M-o-m: 5 – 2005-5-19 13:44Bengt writes:
Jinge: There are some rules on the site intressant.se apparently some people didn´t follow them and was there for banned. It is a person who have certain goals with the site intressant.se. He got the power to decide what is on his site. You know this already. I also know that you have taken the same right to decide what is published on your comments. Same principle.
M-o-m: 5 – 2005-5-20 8:15Bengt writes:
Lotta: I think this is a process the new media have to go through and that it will stabilize with good content. The most interesting when it comes to blogging is that it is massmedia in the aspect of now the masses have the opportunity to publish massmedia. Before that was only for a selected few and those who controlled that is in charge of the mediastage. Now the stage changes.
M-o-m: 5 – 2005-5-20 8:15
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