67 percent of Americans think journalism is "out of touch"

The results of a recent We Media/Zogby Interactive poll shows that two thirds of the American respondents think that traditional journalism is “out of touch” with its audience and its needs. This despite the fact that almost half of the respondents use the internet as their primary news source.
There are indeed great challenges ahead for media sites, around the world. I think Nachison is right – quality is the key.

“For the second year in a row we have documented a crisis in American journalism that is far more serious than the industry’s business challenges – or maybe a consequence of them,” said Andrew Nachison, co-founder of iFOCOS. “Americans recognize the value of journalism for their communities, and they are unsatisfied with what they see. While the U.S. news industry sheds expenses and frets about its future, Americans are dismayed by its present. Meanwhile, we see clearly the generational shift of digital natives from traditional to online news – so the challenge for traditional news companies is complex. They need to invest in new products and services – and they have. But they’ve also got to invest in quality, influence and impact. They need to invest in journalism that makes a difference in people’s lives. That’s a moral and leadership challenge – and a business opportunity for whoever can meet it.”

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