12seconds.tv brings citizens' voices to established media

• October 23, 2008 • Comments (0)

12seconds.tv, a lifestreaming/commentary/microblogging service in video format currently in beta, is becoming a popular tool for bringing people’s opinion to established media sites. The site’s built on really short video clips (12 seconds, duh!) recorded by webcams or cellphones. Quick and simple ways to publish oneself, and the time restriction takes away some of the prestige.

Today the BBC is collaborating with the site by sponsoring the feature called “the 12second challenge”, a daily question that users reply to. Users get to reply to the question “Economic downturn – how bad can it get? Give some examples.” The replies may then appear on BBC TV.

Further, 12seconds.tv today announced to its users plans to involve them in extensive coverage of the US election day.

In an email to the service’s users, the 12seconds team writes:

Citizen Journalism is pretty important for the health of a democracy. For this reason, we’re going to put a lot of effort into Election Day. Where appropriate (and legal) we’d like 12ers covering reactions, parties, exit polls and emotions on November 4th all over the world. We’re assembling a team of people and will feature their content on Election Day.

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