Joi Ito: Don't sign bad licenses

• November 13, 2008 • Comments (7)

Joi Ito at SIME'08

Citizen Media Watch met with blogging veteran, super-entrepreneur and CEO of Creative Commons Joi Ito during the SIME conference in Stockholm. He told us about how he (possibly) made the New York Times change their contract for freelance material, and he sent a message to anyone wanting to make it as a semi-pro or pro journalist or photographer.

Joi ItoMainstream media is struggling with how to use photos with Creative Commons licensing. The reason is they’re not used to attribution models, but rather to pay the photographer and get the exclusive rights for the photo, says Joi Ito.
But they are starting to learn.
– They’re realising that atleast for certain situations and certain people it’s impossible to get a photograph in time. They’re realising it’s a resource. They’re starting to learn the rules, says Joi Ito, who saw a lot of abuse of the license in the early days.

He reveals that it took him three years of refusing to sign the New York Times’s standard contract after having written an article for them before they gave in – and actually changed it for everyone. At first they simply wanted the exclusive rights, period. Now the contract says they get the exclusives for one month, then you can re-use it in any way you want.
– But they changed. It took me three years of saying no no no. You just have to keep working. Don’t sign bad licenses, advices Joi Ito.

This is part of a longer interview also addressing the need for new business models, why hyperlocal journalism is failing and the two ways for photographers to make money. We’ve made the full-length uncut interview available on our blip.tv account. It is licensed under a creative commons license.

A big thanks to Joakim Jardenberg who pinpointed one of the questions for Mr Ito. And to Björn Falkevik for the filming/camera crash-course.

/Lotta & Gitta

Joi Ito at SIME'08

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Comments (7)

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  1. […] ihop alla tänkvärda och bra inlägg, videoklipp och bilder om SIME. Några favoriter är dock Gitta & Lottas intervju med Joi Ito, Pelle Stens coola liveblogg, What’s Next-Kristins inlägg om Joi Ito, Ronnestams […]

  2. Joi Ito says:

    Actually, I’m not sure that the New York Times changed their license because of me, but after refusing to sign it for years, they finally changed it. It was probably a combination of circumstances… although it would be interesting if I had an effect.

    Thanks for the interview. It was fun chatting with you.

  3. What an amazing piece of work. The photos and the video is absolutely beautiful, and I think you capture one really important question in a great way. Now, if only everyone in mainstream media (gammelmedia;) could grasp his ideas and get on with it. Snippets from this videos will be very useful in some of my presentations.

    Thank you so much

  4. […] något för alla i traditionella media, mainstream media eller ”gammelmedia” att titta på. Redigerat och snyggt här, och hela det filmade inslaget här. (Smaka på den Mats Bergsten Givetvis är allt […]

  5. […] QQ och Creative Commons, där han är CEO. Citizen Media fick dessutom en möjlighet att göra en interjuv med Ito, där han beskriver vikten av att tacka nej till dåliga […]

  6. […] annan SIME-relaterad god bit är Citizen Media Watch videointervju med Creative Commons-gurun Joi Ito om att inte skriva under dåliga kontrakt från dinosaur-media. För alla medieintresserade som inte […]

  7. […] Gillmor, Joakim Jardenberg, Sofia Mirjamsdotter, PM Nilsson and Bo Hedin. I also included some of what Joi Ito said when I and Gitta met him during SIME last year. I had to cut it down as I had way too much […]

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