Success for Swedish video clip site

Swedish video clip site Fejmtv, launched by TV 4 two weeks ago, already has 750 000 clip views. Although modest numbers in an international perspective, it’s quite a lot in a country of 9 million people this early on.
Fejmtv also is a community, and TV 4’s New Media CEO Mattias Fyrenius thinks that is part of the success. He says to Dagens Media:

Already fixed stars are appearing on the site, and the film clips are discussed among members, which was exactly what we aimed for.

A large upcoming campaign will attract even more visitors, Fyrenius hopes.


Web veteran, journalist, blogger since 1998, loves creativity and originality, photography and her family. [More]

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