Revenue sharing at YouTube in a few months time

YouTube co-founder Chad Hurley announced Saturday at the World Economic Forum that they will start sharing revenues for original work.

We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users. So in the coming months, we are going to be opening that up.

Nicholas Carr at Rough Type points to other reasons than supporting creativity possibly being behind the move.

This is a smart strategic move on YouTube’s part. It’s an even smarter move on Google’s part. As for the users: Don’t quit your day jobs, guys. The money’s in aggregation.

So far, no details have been announced as to how the revenue sharing will work. I4U News points out the gray-zone of what is original work, for instance lip-sync videos.

If you get paid for something you definitely need to have your copyrights in order.

lotta

Web veteran, journalist, blogger since 1998, loves creativity and originality, photography and her family. [More]

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