Stefan Waldeck on Yahoo's mobile services
Stefan Waldeck, Yahoo, talks about mobile marketing and search marketing at Daytona Sessions windows live mail 2012.
Self expression, social networks, and new technologies are the new trends. In the cellphone all of this comes together, he says.
– The cellphone is with you 100% of your waking hours herunterladen. Plus it has a higher penetration than computers.
When you move from 2G to 3G you start using photo and video a lot more.
Yahoo!Go is a small java applet which lets the user access email, flickr, search and more yandex for free. It will be in 200 cellphone models at the end of the year.
– It is very easy to use on a small screen.
There’s also an RSS reader integrated sky go app download.
– We haven’t tried to copy what we do on the internet, but do a special solution for the cellphone.
Mobile seach is based on need and boredom, which translates into people wanting usefull information and games iris plus download.
Search ads on mobile phones are more sensitive to appearing in the top part of the screen, since people don’t scroll much.
But click through rates are much higher than on the web schnapsen kostenlos herunterladen.