Magazines in Sweden far behind
Recently the Bivings group, a republican-supported PR firm with a somewhat bad reputation for applying unorthodox marketing methods, conducted an investigation into the state of American magazines online. They found that most of the top 50 magazines in the US are not making use of web 2.0 features.
What astonished me the most was that only eight percent let the readers comment on articles. Six percent use tags, and 38 percent offer reporter blogs, though not all of those allow comments. 46 percent of the sites offer message boards or forums.
Inspired by this study, Swedish blogger Olle Lidbom at Vassa eggen made a similar study of Swedish magazine websites, picking out the 20 largest subscribed magazines and the 20 largest non-subscribed ones. And – lo and behold – it’s even worse here. Only 5 percent use RSS, compared with 48 percent in the Bivings study, and far below the newspaper sites in Sweden, most of which have embrased RSS in one way or another by now.
Lidbom writes (translated):
Pod radio, forums and web tv are not used by Swedish magazines.
Swedish magazines are good at one thing though, Lidbom states. They often allow readers to comment on articles.