Bubblare.se announces award to best video clip
Swedish YouTube clone Bubblare.se has announced that they will award the best video clip with Guldbubblan (the golden bubble, a parallel to Swedish movie award Guldbaggen, the golden beetle).
From the Bubblare blog (my translation):
Guldbaggen and other film and tv awards disregard online video, despite its big share in many peoples film consumption. That’s why Bubblare.se has introduced an award for those who make their own online videos.
Bubblare presents five nominees, all of them videos uploaded to Bubblare.se during 2006. Clips to be considered for upcoming Guldbubblan need to be produced in Sweden, internet format, creative and entertaining, viral. And, of course, uploaded to Bubblare.se.
The award will be presented during the Guldbaggen ceremony – but outside the building. Now how’s that for symbolism…!