Media shift and the new blog portal

After a few hectic days at work, I am far behind both blogging and reading blogs. One reason is pretty exciting though. Yesterday celebrated being the largest news medium in Sweden, which we celebrated with a seminar and party.
Yes, the web edition is larger than the paper edition, and larger than Metro (measured in number of readers per day). That’s a significant shift. And a tremendous challenge for me and my colleagues. And I think that providing tools for our readers to become participants is essential if we’re to stay in the lead.

The other exciting thing at work is the re-launch of Bloggportalen, Aftonbladet’s blog portal site which no longer is simply a catalogue. The new version has a number of new features, including a toplist of most linked-to blog posts, blogs and news stories, local editions with maps of where the bloggers live, and the most recent blog posts displayed in each category. From my perspective, it will be a great tool for finding related links from the blogosphere to news stories, and also to find fresh ideas of what to pick up at Läsarbladet, where I frequently link to blogs and blog posts.

Sigge has all the details, though in Swedish.


Web veteran, journalist, blogger since 1998, loves creativity and originality, photography and her family. [More]

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2 Responses

  1. Jason says:

    Congrats, Lotta, and that new portal looks great! Wish I could read it. :)

  2. Thanks Jason! Yes, it’s a welcome addition to the Aftonbladet family for sure. Sorry for the language issue – once in the late 1990’s we did get the serious suggestion from a forward thinker in the web journalism field to switch to English and take over the world – perhaps we should have taken him up on that! :-)

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