MTV Movie Awards adds new category for user-generated content
Mark Burnett Productions, Yahoo and MTV today announced a new category at the MTV Movie Awards for user-generated content, “Best Movie Spoof”. The clips are to be parodies of films from the past year. Submissions for the award will be collected on a microsite that is to launch on April 23.
“The ability to create and interact with user-generated content is so important to today’s audience that this show simply had to include UGC as a major element in the creative experience,” said Mark Burnett to Online Media Daily.
In addition to the movie spoof award, MTV, Yahoo and Burnett are developing a section on the site where viewers can comment on the user-generated submissions, as well as post photos and videos. Content from the site will then be integrated into the live broadcast on a “World Wide Web Wall.”
Users will also get to vote for categories such as “Best Kiss” and “Best Villain”.