Jeff Jarvis on the future of news: Investigative journalism will survive

Speaking about the future of news, don’t miss Jeff Jarvis‘ long post on this topic over at BuzzMachine. Its focus is on local news but there’s general ideas to apply on national/topic news as well. Some great stuff! And I like his focus on community/network driven news.
Jarvis doesn’t believe investigative journalism will suffer. He writes:

The fear I hear constantly is that investigative journalism will be the first form to die. That would be foolish and news organizations will learn that. In a link-and-search economy, you must create unique content with strong value to get attention and audience. Investigations matter more than ever; they will have greater audience and thus business benefit.

lotta

Web veteran, journalist, blogger since 1998, loves creativity and originality, photography and her family. [More]

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