SIME 2006 – Wednesday afternoon

Eric Hadley, Microsoft Digital Advertising Solutions talks to Ola Ahlvarsson.

Kurt Sillén, VP Ericsson Mobility World, danced on stage to music from his cellphone. He also exclaimed ”Pimp everything I have!” when asked what he thought of the personalization trend when it comes to cellphones.

Ulf Ekbert of Ace of Base participated in the ”European stars” panel.

The ”big guns” – Google’s Philip Schindler, Svenska spel’s Jesper Kärrbrink, Mediacom’s Joe Wilson and a guy from Unilever whose name I unfortunately forgot since he replaced the intended speaker.
Four good looking men. On the whole, lots and lots of men, which makes you wonder… could they not find more capable and intersting women, or did they simply not try. Or – even worse – did the women decline to participate?

Annie Wegelius, a late addition to the media company panel, joked about being added to the panel because she’s a woman. Be that as it may, she was a great addition, and received some of the day’s biggest applause.

Coffee break.

What was announced as “live blogging” after the last speaker turned out to be bar discussions on certain topics. I felt a bit sheepish having brought my computer and looking forward to some online fun – wouldn’t that have been a great idea? When I searched for other comments on SIME during the day, I found the blogosphere was completely silent. It turned out not many in the audience were bloggers at all. I guess that only shows that SIME is more for CEOs and marketing people and not for the tech whiz kids anymore.

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