Damon Rasti: When you can influence content you are more okay with ads

Damon Rasti at Stockholm media week

Tjuvlyssnat.se is a Swedish version of the popular US blog ”Overheard in New York”. In a short period of time it has gained a great success, being the most read blog on Bloggportalen.se, and last summer the blog landed a book deal. The book is also very successful.

Last week Damon Rasti, one of the people behind the site, talked a bit about Tjuvlyssnat on Stockholm Media Week.
Tjuvlyssnat started out as a hobby project between Damon and his friend. They started publishing conversation they had overheard, and the site got a lot of attention. More and more people started contributing.
– It’s everyday conversation, but here they are collected in one place, said Rasti. It reminds you of gossip, but it is more innocent.
The people in the conversations are usually anonymous everyday people.
– It’s never been our intention to expose celebrities.

Tjuvlyssnat.se is ad financed, and it’s going very well.
– When you can influence and contribute content you are much more okay with ads. You understand they are necessary to keep the site going.

Rasti said he has many new projects coming up, one of them with a major media company. But as the papers were not yet signed, that was all he wanted to reveal. Also he’s working on a mashup and two new sites for young girls.


Web veteran, journalist, blogger since 1998, loves creativity and originality, photography and her family. [More]

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