John Hargelid on ads and social aspects of gaming

John Hargelid, producer at EA Digital Illusions, talks at Daytona Sessions about ads and the social aspects of gaming.

They are connecting their games with websites. He mentions the game Skate. It has a video editing function, so that you can record your skate tricks, and upload them to a site. There you can share the clips with friends, on facebook, del.icio.us etc.
They have ads in their games, a sponsorship deal with Intel, for instance. The target audience is well defined.

– In Asia games are often ad-financed, the user getting the games for free, Hargelid says.