From national to local

Aftonbladet's local site for Jönköping

Today Aftonbladet‘s launching nine new local sites, which along with the three that was already up, makes up Sweden’s 12 largest cities. Yet one more proof of the local trend in media.
Earlier, Aftonbladet’s main competitor Expressen also launched local sites for ten cities, plus includes links to Expressen-owned local papers in three cities/regions.

The two national tabloids have little experience of local news. And this is where bloggers and other citizens come into the picture. Both sites have engaged local bloggers, and allow people to send in photographs and discuss their lives and local affairs.
So far the sites haven’t gone hyperlocal though.

Blogs for Västerås


Web veteran, journalist, blogger since 1998, loves creativity and originality, photography and her family. [More]

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2 Responses

  1. Jason says:

    Wow! Congrats–does that increase your workload at all? :)

  2. Thanks. :) Yes and no – my role is more of inspiring the editors of different sections of the site to involve the readers in more ways. Though inevitably it sometimes bounces back to me and I get to take care of the material that comes in (for instance when we ask for photos on a certain theme). Which is fine to some extent – I’m mostly happy that they’re doing it in the first place. :)

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