Success for Swedish video clip site
Swedish video clip site Fejmtv, launched by TV 4 two weeks ago, already has 750 000 clip views. Although modest numbers in an international perspective, it’s quite a lot in a country of 9 million people this early on.
Fejmtv also is a community, and TV 4’s New Media CEO Mattias Fyrenius thinks that is part of the success. He says to Dagens Media:
Already fixed stars are appearing on the site, and the film clips are discussed among members, which was exactly what we aimed for.
A large upcoming campaign will attract even more visitors, Fyrenius hopes.